Born in the UAE lockdown era by Vidhi Mehra, VMXV challenges streetwear stereotypes with free‑form silhouettes, Arabic-inspired slogans (“HABIBI”, “LOCAL”), and bold graphic “+971” designs. Worn by local celebs like AP Dhillon, it reflects a youthful, liberated style culture. VMXV adds COORDS° an unapologetic, local-loud street energy perfect for bold creatives and trendsetters embracing cultural pride.