Homegrown Dubai eyewear brand founded in 2021. Swey blends art, fashion, and music influences, creating statement frames with a Gulf-forward attitude. Their use of Mazzucchelli acetate, anti-glare nylon lenses, and 7-barrel hinges delivers quality with cultural flair
Inspired by the rapid cultural shift in the Gulf, Swey launched as a “new wave” eyewear label. Their pop-up at Alserkal’s brutalist container and debut at Sole DXB framed them as a community-driven, boundary-pushing brand for creatives and tastemakers. Swey brings COORDS° bold visual energy and local authenticity, statement eyewear rooted in Gulf culture, perfect for trend-conscious customers.
Premium unisex sunglasses, multiple styles, plant-based acetate frames, Italian lenses