Founded in 2015 by Nicholas Crook, Boardies® is an independent lifestyle brand rooted in creativity and travel. Headquartered across key locations including London, Bali, and California, the team designs all products in‑house and collaborates with a global network of artists and creatives to produce spirited, original graphics. Their aesthetic draws from surf and skate culture, vintage rock’n’roll, and global escapes, and they strive to operate sustainably with responsible packaging and materials
Boardies® was launched as a passion project to encapsulate the joy of summers spent on sun-soaked beaches and boardwalks around the world. Founder Nick, inspired by the surf and skate scenes of the ’80s and ’90s, began crafting swimwear that celebrated nostalgia with a modern twist. Over a decade later marking their 10‑year anniversary in 2025 Boardies® continues to push creative boundaries. Their collections frequently include limited-edition collaborations with artists and designers like Liam Hodges, Iron Maiden, Don Pendleton, RÆBURN and others, all while maintaining sustainable practices and original design integrity.
Boardies® offers a colorful, high-energy range of fashion-forward swimwear and beach-ready apparel for men, women, and kids. Their core offerings include swim shorts (mainline, premium, stretch, and briefs), matching family sets, women’s bikinis and one‑piece swimsuits, rash guards, as well as t‑shirts, shirts, beach pants, and accessories. Known for bold hand‑drawn prints and fun family motifs, many items incorporate REPREVE® recycled polyester or Econyl® fabrics for performance and sustainability.
